Remove 2012 Remove Demand Generation Agencies Remove Disintermediation Remove Generation
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Who is teaching the CMO how to sell?

ViewPoint

Debbie Qaqish is Principal Partner and Chief Revenue Marketing Officer for demand generation agency, The Pedowitz Group. A nationally recognized thought leader and innovator in revenue generation, Qaqish has over 30 years of experience helping organizations connect marketing to revenue. But all is not lost.

CMO 120
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Programmatic Ad Buying: What Does It Mean for B2B Marketers?

The Point

The traditional media ecosystem – one characterized by vast operational complexity and superfluous middlemen – has been ripe for both disruption and what the analysts call “disintermediation.” HS) I remember back in 2012 when companies like Demandbase and Bizo (now part of LinkedIn ) first announced “company targeted advertising.”