SMX Advanced Day 1 – Google + Bing Keynotes, Conversion Optimization, Audience Targeting and Social + PPC
QuanticMind
JUNE 14, 2017
The Mad Scientists of Paid Search. This panel opens with discussion of exact match close variants – a functionality that debuted on Google in 2012 to allow phrase and/or exact match keywords, became mandatory in 2014 (requiring advertisers to use negative keywords) – and most recently had exact match close variants announced in March 2017.
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