markempa
NOVEMBER 3, 2014
However, companies continue to spend untold dollars on lead generation efforts ultimately doomed to fail. Lack of lead management impacts lead conversion and ROI. MarketingSherpa captured some of the key lead management issues in the 2012 B2B Marketing Benchmark Report. Lead management defined.
NuSpark Consulting
DECEMBER 31, 2011
Thought I’d give it a shot as well, running through a master list of “resolutions” as preparation for improving your inbound marketing and lead generation strategies for 2012 and beyond. Process: Set your lead generation campaign goals. How many qualified leads. Cost-per-lead.
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markempa
DECEMBER 29, 2011
Brandon revealed the outcomes of a breakthrough experiment that tested how higher cost/high quality lead data affected the cost per lead. The results were astounding – the difference between the best- and worst-performing lists was $581 per lead. 61% send leads directly to sales.
Adobe Experience Cloud Blog
OCTOBER 5, 2012
by Dayna Rothman The Lenskold Group and The Pedowitz Group recently released their 2012 Lead Generation Marketing Effectiveness Study. The study draws on 373 B2B marketers to discuss the practice of lead generation , marketing automation, ROI, and how they are all interrelated. How Effective is Your Lead Generation?
markempa
SEPTEMBER 22, 2011
It’s chock full of immediately actionable advice, emerging from data-driven case studies and science-based research, to help you make the most of the time and money you have remaining in 2011 and begin 2012 on solid ground. 3:43 – Poll – Would you consider your lead-management process a closed loop? Download the slides here.
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