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Everything Marketers Need to Know About Sender Scores

Hubspot

Email marketing seems like an easy win for your inbound marketing strategy. Even if it all was that easy, though, the step marketers often overlook is just how difficult it can be to actually get your email into a recipient's inbox in the first place. Checking your Sender Score is actually an easy process.

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How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets

Hubspot

no one can resist an underdog. Small businesses with limited marketing budgets have always been at a disadvantage against big-name competitors. When you’re the shop on the corner, good luck competing with corporations with quarterly marketing budgets larger than your entire annual revenue. Rocky Balboa. The 1980 U.S.

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Confessions of a Google Spammer

Hubspot

Before I became an inbound marketer, I once made $50,000 a month spamming Google. I never wanted to spam the Internet. If spamming is so wrong, I wondered, how come it always works so well? They rationalize spamming Google's index in so many ways: We're helping Google improve their algorithm!

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10 Amazing Blogs About Blogging to Start Reading NOW

Hubspot

With all the changes in inbound marketing over the past few years, one tactic has bubbled up and stayed at the top as a crucial part of a successful marketing strategy: business blogging. The site teaches you how to write compelling copy, the genesis of online marketing success. Image credit: Kristina B.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

Are you ready to build your dream team of inbound marketers? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. Just recognizing that you need to invest in inbound marketing is step one.

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16 Awesome Email Marketing Campaigns & How to Run Your Own

Hubspot

An email marketing campaign is a series of emails a business uses to communicate with current and potentials customers. Email campaigns are an important part of inbound marketing. Inbound marketing is an ongoing process as marketers meet buyers in whatever stage of the journey they're in. Promising value.