KoMarketing Associates

SEPTEMBER 18, 2012

As B2B marketers work on refining 2012 strategic marketing initiatives, social media has become a central focus. to the overall marketing mix through performance benchmarks in advertising and brand development initiatives. LinkedIn was considered the “most important channel” for B2B marketers.

BtoB 120

BtoB Social Media Paid Search Agency Media 120

ViewPoint

MAY 2, 2012

He is a regular contributor to BtoB Magazine and was founding editor of TechTarget and editor-in-chief of Computerworld. Today we discussed several of the latest marketing trends and the impact new technologies are making in the B2B business climate. I'm pleased to have Paul Gillin as a guest for our fourth episode of PowerViews.

Social Media 120

Social Media BtoB Media Inbound Marketing 120

Webbiquity

AUGUST 18, 2012

Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Marketers rate social media as the second-most imporant factor (64%) in search, behind only strong content (82%). BtoB Magazine ). Marketing Charts ). Marketingeasy ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100