Litmus

JUNE 17, 2021

And while Apple’s Mail Privacy Protection has thrown us a curveball , that doesn’t mean we shouldn’t care about opens anymore. Bettina Specht and the team at Postmark say: “Think about your subject line strategy for broadcast or marketing emails vs. transactional subject lines differently. That’s where the subject line comes in.

Open Rate 115

Open Rate Tips CAN-SPAM Click Rate 115

Martech Advisor

APRIL 1, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 55

Enterprise Management Privacy Protection Broadcasting Work Management 55

Martech Advisor

MARCH 30, 2020

This new breed of consumer, armed with smartphones, multiple social and gaming apps, social video and music apps, and a higher bar for personal privacy protection, will expect not just access to apps -- but app experiences that help them live a better life. Think this seems too touchy-feely?

Enterprise Management 52

Enterprise Management Privacy Protection Broadcasting Work Management 52