article thumbnail

What is Negative SEO?

SmartBug Media

Click Fraud: A specially programmed CTR bot looks for the site’s main keywords and branded terms, then clicks on the listing, only to quickly bounce back to the search engine request page. The “link disavow” feature rolled out in October 2012 was Google’s public answer to concern about Negative SEO.

SEO 66
article thumbnail

Best Paid Search Marketing Agency in 2022: Top 10 Choices

Single Grain

They started in 2012 and now manage more than $250 million in digital advertising budgets annually. Managing analytics integration. Designing click-worthy banner ads. Protecting click fraud. Dive Deeper: Beginner’s Guide to Amazon PPC Ad Campaigns. 5) Disruptive. Key Services: Managing Search and Display ads.