Jim Herbold, Infer’s CRO: How Predictive Lead Scoring Technology Works in B2B Marketing
Crimson Marketing
APRIL 1, 2015
That is exactly the work done by predictive analytics technology company Infer. Technology Tales: Jim shares a real world case where the use of Infer’s machine learning model tripled sales at the company where he worked and another case where predictive analytics correctly identified 95% of the top converting lead cluster.
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