2012 Advertorials Magazine PR 
Biznology
JUNE 26, 2012
Long-story-short is that my long-tail strategy for blogger outreach, influenced heavily by the Cluetrain Manifesto , digs much deeper than just the top-50 or even to top-600 bloggers; in fact, my strategy doesn’t care anything at all about Klout , Compete, Google PR, or even page views or age of site. That’s fine.
Online Marketing Institute
MARCH 24, 2011
Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. We ‘Heart’ It! In fact, for most businesses, it will be an utter waste of precious selling time that will not meet your expectations.
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