Paul Gillin

AUGUST 26, 2011

I was privileged to be on a panel with some outstanding social media practitioners from the insurance industry at the 2011 Social Media Conference for Financial Services put on by LOMA LIMRA this morning. The insurance company’s YouTube channel has had more than five million views, many for its TV commercials.

Social Marketing 50

Social Marketing Planning Marketing Management Word of Mouth 50

Paul Gillin

DECEMBER 16, 2010

I’ll resist that urge, though, and instead present a plea: Let’s make 2011 the year we stop talking about “social media.”. Now that everyone knows the basics of Facebook and Twitter, things start to get interesting. This is the time of year when a lot of people make predictions. It’s not that social media is no longer important.

Social Media 50

Social Media Media RSS Verticals 50

Paul Gillin

FEBRUARY 20, 2013

500 use at least one of the tools studied, which include blogs, Facebook, LinkedIn, YouTube, Pinterest and Foursquare. 500 companies that were blogging in 2011. Also notable is the surge of interest in LinkedIn, which is being used by 81% of companies compared to 67% for Facebook and Twitter. Ninety-two percent of the Inc.

Social Media 50

Social Media Studies Media Linkedin 50