Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels
Convince & Convert
APRIL 12, 2012
That’s how you get a billion dollar price as a company like Instagram. You look at Google’s zero moment of truth research, which shows that in one year, from 2010 to 2011, the number of pieces of information that consumers consume before making an e-commerce purchase went from 5 to 10. Well played, sirs. Doubled in a year.
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