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Modern B2B Lead Generation – 5 Key Areas to Manage

Adobe Experience Cloud Blog

Today’s marketers need to factor this into their lead generation tactics in order to attract and convert these prospects into qualified leads. Here are five key areas leading marketers are paying attention to now. Content creation is essential to the B2B marketing mix. Integrate social media strategies.

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10 Trends that Shaped Digital Marketing in the 2010’s

Full Circle Insights

The advent of the Internet, smartphone and social media came in different decades, but the 2010s were not without its seminal moments and trends for digital marketing. In fact, the last 10 years saw the true emergence of social media marketing, mobile marketing and SEO-building content campaigns.