Chris Koch

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15 things marketers should stop doing and thinking in 2011

Chris Koch

From Facebook to email to putting telephones on employees’ desks (remember, the telephone started as a “consumer” communication technology, too), companies think that every new wave is going to lead to gajillions in lost productivity. What things do you wish we would stop doing and saying in 2011? Dude, this stuff isn’t heroin, okay?

Planning 100
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How social media muteness endangers your company: The crisis at McKinsey

Chris Koch

However, our early-2011 survey of more than 1,300 employers across industries, geographies, and employer sizes, as well as other proprietary research, found that reform will provoke a much greater response.”. We understand how the language in the article could lead the reader to think the research was a prediction, but it is not.”.