The Point

AUGUST 8, 2011

A recent industry study on Lead Management Optimization, conducted by CSO Insights and conducted in partnership with SMEI and Marketo , sheds insight on the relative budget marketing organizations are investing in areas such as lead nurturing, social media, and lead generation. It’s an approach.

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Adobe Experience Cloud Blog

JULY 29, 2011

by Carol Fox CSO Insights just released the results of its annual Lead Management Optimization (LMO) Study. The results were encouraging in that marketing seems to be shifting more and more toward alignment with sales objectives. The chart below shows how funds were allocated for 2011 among companies surveyed.

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Adobe Experience Cloud Blog

OCTOBER 18, 2012

Companies that use marketing automation source more pipeline from marketing, have more productive sales reps, and experience better revenue attainment. Source: Marketo Benchmark on Revenue Performance as of Sept 15, 2012 (N=489). Source: Focus Research Study: Marketing Automation, March 2011. What defines a sales-ready lead?

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Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. From first click to sealing the deal, trust and rapport are critical to the sales process. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2011

Sales research shows that companies that have sales and marketing collaboration through the revenue cycle have markedly improved lead generation and conversion. Better buyer understanding : The best sales forces will also work with marketing to better understand changing consumer profiles. With Sales 2.0,

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Adobe Experience Cloud Blog

FEBRUARY 14, 2011

For example, people downloading or viewing demos have a higher probability of becoming a lead. Lead tracking provides a profile with which you can fine-tune your lead nurturing. Quality Lead Generation. All-in-one lead management helps you respond and measure results faster, using real-time data.

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Adobe Experience Cloud Blog

OCTOBER 22, 2012

At Marketo, we have used the power of content marketing to grow our business at a rapid pace (see Marketo ranks #1 Marketing Software Vendor on the Inc 500 ). Panda – February 2011. Many of our new clients have actually come to us, not for SEO, but for online marketing and sales/lead generation.

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