Adobe Experience Cloud Blog

FEBRUARY 25, 2011

The lead nurturing process must be measured to determine email open rates, click through rates from offers, and opt out rates. Compare drip campaign lead numbers for purchasing frequency, amount and time in relation to prospects not in the campaign to understand ROI success. Does Your Drip Marketing Leak Leads?

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Adobe Experience Cloud Blog

FEBRUARY 10, 2011

shows when leads are ready for sales, allows sales to interact with potential customers via technology such as social media and makes it easier for sales to pass back leads to marketing for better lead nurturing and scoring.

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Adobe Experience Cloud Blog

MARCH 3, 2011

Too many companies lose business because of lack of timely follow up on leads. Save time by using marketing automation software that incorporates lead management , inclusive of crucial activities such as lead scoring and lead nurturing. Communicate within your company.

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Adobe Experience Cloud Blog

JANUARY 26, 2011

Today’s demand generation has created a long cycle in online lead nurturing. The influence of social media is a cornerstone to opening the door to new leads and bolstering existing ones. Insert this type of tool into your strategy and watch your lead generation process grow.

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Adobe Experience Cloud Blog

FEBRUARY 15, 2011

lead generation and qualification can be as specific as triggering specific actions based on sets of criteria. By interacting with leads and learning when to pass them back to marketing for further lead nurturing, fewer leads drop out of the funnel and conversion rates increase dramatically. With Sales 2.0,

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The Effective Marketer

FEBRUARY 16, 2011

That points to the evolving nature of the market, and the key functions of lead nurturing, scoring, and automated triggers becoming part of email marketing and other marketing solutions. You can follow any responses to this entry through the RSS 2.0 Reply Jacques Spilka says: February 18, 2011 at 1:03 pm Excellent post.

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Adobe Experience Cloud Blog

FEBRUARY 14, 2011

For example, people downloading or viewing demos have a higher probability of becoming a lead. Lead tracking provides a profile with which you can fine-tune your lead nurturing. 5 Critical Components of Lead Management Software was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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