Biznology

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B2B: Where Social Media Meets Direct Marketing

Biznology

In this year’s Social Media Marketing Industry Report , 58% of marketers said they were using it to generate leads. Last year, in 2011, only 7% said that. Small businesses were even more likely, at 65%, to focus on lead generation in social media. A big change.

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B2B data decay and list rental – buyer beware!

Biznology

After a careful targeting and segmentation process, the next task is to find a list that aligns with those companies and individuals called out for the campaign’s execution, whether it is for lead generation or customer relationship building or retention. Internal lists are primarily customer or past lead lists.