2011, Generation, PointClear and Sales Qualified Leads

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2011

Generation

PointClear

Sales Qualified Leads

B2B Lead Generation: Are You Killing the Golden Goose?

ViewPoint

AUGUST 14, 2012

This is the first in a series of four blogs about B2B Lead Generation marketing and sales metrics, and proverbs. Something else not well understood in many marketing and sales departments is the importance of certain metrics. Yes, while the cost per so-called raw lead was $23.15, the real cost per qualified lead was 1.96

Lead Generation

Lead Generation Sales Qualified Leads PointClear Generation

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

ViewPoint

FEBRUARY 2, 2012

When it comes to improving sales lead generation results, using marketing technology without analytics expertise and business acumen results in a numbers glut devoid of action items. Embedded in every client program, they help us identify the right prospects and convert them to qualified leads.

Lead Generation

Lead Generation Sales Leads Sales Qualified Leads Analytics

B2B Marketing Zone

B2B Lead Generation: Are You Killing the Golden Goose?

Improve Sales Lead Generation via Marketing Analytics Part 1: Four Steps

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