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The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

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B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls. Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?"

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

Twitter feeds need updating, Facebook pages need commenting, blog posts need editing, and YouTube videos have to be tagged. This entry was posted on Monday, May 9th, 2011 at 9:00 am and is filed under Content Marketing , Marketing Automation , Marketing Planning , Marketing Strategy , Online Marketing , Social Media.

Planning 100
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Email Design Review Gallery « The Effective Marketer

The Effective Marketer

Design #5 Email Sender: MarketingProfs Email Title: How Businesses are Marketing with Facebook and Twitter What I Like: Really great color combination makes it easy in the eye. Reply Leave a Reply Cancel reply Email Subscription Subscribe to the RSS feed Follow Daniel on Twitter Connect via LinkedIn Follow Me On Twitter!

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Turning Web Site Visitors into Paying Customers

Online Marketing Institute

Laura Ramos , a principal analyst at Forrester Research who focuses on business-to-business marketing trends and technology, says that services like Demandbase could prove useful, but adds that it may be hard to measure its impact on sales and marketing. 6) ERP (17) Internet Cust. ERP Internet Cust.

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Why Is Search…So…Darn…Hard!

Marketing Insider Group

Some folks view online marketing, and its automation, as a catalyst for said alignment (see Forrester’s report by Jeff Ernst of a similar title). Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples? Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

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Upcoming Marketing Conferences « The Effective Marketer

The Effective Marketer

So here you go, this is the list of marketing events and marketing conferences coming up (US only) for the first half of 2011. This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. Check them out, pick a couple and start planning!