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State of B2B Content: 5 Trends That’ll Get You Promoted

Contently

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Educational Courses Are Lead Gen Machines.

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State of B2B Tech Content Marketing: 5 Trends That’ll Get You Promoted

Contently

Way back in 2011, some employees at HubSpot had an idea. But what [the] Inbound Marketing [course] did do well was combine all of those strategies into a framework that really spoke to SMB marketers.” We love email,” GE’s Chief Storyteller told us. “It Educational Courses Are Lead Gen Machines.

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43 Execs Explain How Millennials Impact B2B Buying Committees

SnapApp

The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . If your brand isn't offering exceptional experiences via education, innovation and storytelling — another 100 will be! .