B2B Lead Generation: Are You Killing the Golden Goose?
ViewPoint
AUGUST 14, 2012
Leads and expected metrics are defined in carefully created and detailed program plans and lead rates are impacted (particularly in 2010) by the mix and quality of inbound dispositions. However, in 2011 and 2012 the percent of our efforts focused on inbound dropped to 22% and 11% respectively.
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