Chris Koch

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2011: The year of personal brands

Chris Koch

Testing the popularity of content. One of Forrester’s former analysts, Jeremiah Owyang, developed a big following on his personal blog “Web Strategy” in part because he hits on all cylinders of blogging: frequent posts, engaging content, and an active audience that contributes interesting and insightful comments.

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15 things marketers should stop doing and thinking in 2011

Chris Koch

Mobile is just a content channel. We’re dismissing mobile because we can’t see ways to pump content through phones to buyers. Buyers don’t like looking at content on smart phones. Optimize your content for phones. This is a typical comment: “I’ve got plenty of content. Do you call that ROI? General Marketing.

Planning 100