article thumbnail

New eBook: Pay-Per-Click for B2B Lead Generation; The Ultimate Guide to Paid Search

NuSpark Consulting

And then marketing firm WebMarketing123 put out a report, the 2011 State of Digital Marketing from a survey of just 500 marketers, of which two-thirds were B2B. Other PPC books focus more on ecommerce firms but not lead generation. Writing Effective Ads that Generate Leads. The number one priority of B2B marketers?

article thumbnail

Healthcare Schema Markup and What It Means to Your SEO Efforts

EMagine B2B Blog

As I sit through client calls and talk about SEO and PPC, I find myself wanting to migrate further away from conversations about what we do because I’m falling deeply in love with what they do. Schema.org is a collaborative community and initiative that was originally launched in 2011 by Bing, Google, and Yahoo. Medical Study.

SEO 58
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. Conversation Intelligence automatically records and transcribes inbound phone calls in real time and pairs with Call Tracking to classify, qualify, and quantify conversations using keywords that the user defines. CallRail’s platform (via Callrail). Target customers.

article thumbnail

SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Companies he classifies in the digital engagement tech stack, for instance, such as Demandbase , AppA nnie and B lueKai evince lots of capability and specialization with very little functional overlap. Ability to design contextual customer journeys across multiple touchpoints, from search queries to ad copy to landing pages to follow-up. >>Back