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15 B2B case studies show how content marketing drives ROI

Biznology

Use specific content solutions to impact different stages of the buying cycle. This campaign targeted C-level prospects in financial institutions with $1 billion or more in assets across the buying cycle. 778 contacts were engaged with a 70% open rate (vs. Integrate internally with their teams.

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30 Experts Discuss Marketing Automation Trends That Will Have The Biggest Impact On B2B Marketers In 2018

SnapApp

This maturity has led to a surge in adoption — B2B adoption grew by 1100% between 2011 and 2014 alone: . . How will B2B companies up their email open rates? Today, automation tools allow better timing, personalization, and in some cases, are capable of completely replacing humans. . Barbara Rozgonyi.

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39 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. Understanding the Customer Buying Cycle and Triggers. Mobile Marketing: 31% of Marketers Don't Know Their Mobile Email Open Rate. I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.

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38 Fantastic Inbound Marketing Blogs You Ought to Be Reading

Hubspot

In August 2011, we did a round-up of the 23 best inbound marketing blogs on the internet. Understanding the Customer Buying Cycle and Triggers. Mobile Marketing: 31% of Marketers Don't Know Their Mobile Email Open Rate. I spend a lot of time reading these bad boys, and so do my colleagues here at HubSpot.