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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?"

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The Role of B2B Marketing

Marketing Insider Group

In order to meet new revenue and ROI goals, marketers need to improve their strategic skills (50%) and sales skills (40%). Report: Blogs Are An Important Part Of The Marketing Mix The New Marketing Accountability 11 Reasons Why Outbound Telemarketing Programs Fail A B2B Marketing Manifesto? Augmented Reality For B2B Marketing in 2011?"

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How To Align Marketing With Sales

Marketing Insider Group

In BtoB Magazine , Karen J. I believe we are doing our companies a disservice by simply taking orders to fullfill tactics for sales. Augmented Reality For B2B Marketing in 2011?" In this post I will provide some of the latest thinking along with my own thoughts on how to better align marketing with sales.

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79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity

BtoB Magazine ). direct mail, telemarketing) close at a 2% rate. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. BtoB Magazine ).