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It’s the End of the B2B Inbound Marketing Funnel as We Know It…

MLT Creative

If there was an underlying theme to the 2011 HubSpot User Group Summit (#HUGS2011), it was MoFu. For the uninitiated, “MoFu” refers to "Middle of the Funnel." To borrow another analogy, this is where the battle for market share is won or lost, so winning the middle of the funnel is mission critical.

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Nicoline Maes: Finding the Right Balance Between Push and Pull Marketing

B2B Digital Marketer

In this episode of the B2B Digital Marketer Podcast , Nicoline Maes shares her experience working with B2B clients and how you can come up with a successful advertising and content marketing strategy through the right balance between push and pull marketing. Upon her return to the Netherlands in 2011, she started her own company in Den Bosch.

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What’s the next big idea in B2B?

MLT Creative

There were many articles from this time last year full of insightful predictions for 2010, and a few recent ones for 2011. Known as the Idea Launch Pad for B-to-B marketers, MLT Creative's services include strategic planning, positioning, brand development, advertising and sales promotions for business-to-business clients.

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Understanding the New Roles in Marketing

Hubspot

Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011. In 2011, Forrester released a report called " The Rise of the Chief Customer Officer." In terms of both department size and budget, Marketing is on the rise. Inbound Marketing Strategist.

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B2B Marketing Predictions For 2011

Marketing Insider Group

So here is my list of B2B Marketing Insider predictions for 2011. Related Posts: The Future of B2B Marketing: It’s Social Confessions Of A B2B Marketer Augmented Reality For B2B Marketing in 2011? One thing that’s not going to go away even in 2011 is the email marketing efforts. James Nov 18 2010 Good points Chris.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Advertising. 7 Reasons Print Will Make a Comeback in 2011 - Junta 42 , August 11, 2010 Okay.there, I said it. Crowd-sourcing moves into the mainstream.

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Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. There's the first part, which is the top of the funnel how do I attract more people at the top of my funnel? You would think, Oh, marketers that are out there B to B marketers which is our target market are relatively serious people.