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Tom Pisello: The ROI Guy: Predictions for 2011: The End of B2B.

The ROI Guy

Monday, December 06, 2010 Predictions for 2011: The End of B2B Sales & Marketing as We Know It? These two market drivers will have important implications into 2011 and beyond for B2B sales enablement and marketing strategies and budgets. The Death of a Salesman? this year, an increase from 3.1%

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Tom Pisello: The ROI Guy: Do White Papers Still Engage? They do if.

The ROI Guy

08, 2010 IDC Executive Tele Briefing on Sales & Marketing Strategies for 2010 Posted by Tom Pisello at 8:04 AM Email This BlogThis! Alinean recognized by BtoB Magazine’s as one of To. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Is Marketing Too Busy?

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Tom Pisello: The ROI Guy: Can a Value Selling / Marketing Program.

The ROI Guy

Delivery credibility to Overcome the Skeptics – Frugal buyers absolutely require vendor assistance in diagnosing issues, developing roadmap/plans, and quantifying the value of proposed solutions. Want to understand the unique benefits that a value-based B2B selling / marketing program can deliver for your organization?