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Voice Search Strategy: What Marketers Need to Know Now

Hubspot

In 2011, the technology was built into the iPhone 4s. Business aggregator sites are linked to different voice search platforms -- for local searches, for example, Amazon's Echo uses Yelp listings. And although Siri is strongly associated with Apple iOS, it actually began as its own independent app.

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Keyword Research Beyond the Basics: 16 Ways to Find New Terms

QuanticMind

It’s impossible to run a PPC campaign if you have no terms to target. Using Current PPC Campaigns and a Thesaurus. To get new keyword ideas from your current PPC campaigns, simply look over the campaigns with a thesaurus in hand. The Queries reports that show the aforementioned details, however, are also useful in PPC planning.

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9 call analytics platforms for marketing teams to consider

Martech

Atlanta-based CallRail was founded in 2011. CS Reviews & RespondNow uses real people to aggregate and respond to online reviews for business owners to protect brand reputation using customized criteria. Infrastructure is deployed on Amazon Web Services (AWS) which complies with GDPR. CallRail’s platform (via Callrail).

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SMX East 2017 Day 2 – Paid search trends, Amazon and Automation

QuanticMind

Day 2 of #SMX East offers new insights on paid search trends, what Amazon is doing in search engine marketing, and SEM automation. Amazon’s SMX Debut: “What Is Customer First Advertising? Featuring: Colleen Aubrey of @amazon. In this case, Amazon is the only publisher in play.). SMX East 2017, Day 2.