2011, Ad brokers and Salesforce.com

B2B data decay and list rental – buyer beware!

Biznology

FEBRUARY 13, 2015

In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Historically when list brokers and compilers were asked about this decay rate, they most often responded that it was about 25-30%. They are: 29.6%

List Brokers

List Brokers Ad brokers B2B Work Management

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Hubspot

OCTOBER 18, 2011

Way back in September (seems so long ago), I had the opportunity to speak at Salesforce.com's Dreamforce conference (which is now the largest software conference in the world, with over 45,000 registrants). Transcript of “Science of Inbound Marketing” Session at Dreamforce 2011. Let's say it's Boston real estate broker.

Inbound Marketing

Inbound Marketing Paid Content B to B Lead Ranking

B2B Marketing Zone

B2B data decay and list rental – buyer beware!

Summary of Sold-out "Science of Inbound Marketing" Session at Dreamforce 2011

Webinars

Stay Connected