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Digital B2B Marketing

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The Golden Rule for Marketing

Digital B2B Marketing

Gary Thuerk, referred to as the father of spam, said “I never fill out any personal information on Web sites because it all goes into some kind of marketing database” in an interview with eSecurity Planet. More than 200 million numbers had already been added to the Do Not Call registry in 2010.

Rules 100
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Online is 77% Less Impactful than Newspaper

Digital B2B Marketing

Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. Digital media proponents have been misled, believing somehow that time spent and budget should equalize. Look at Google and Facebook.

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The Dark Future of Native Advertising

Digital B2B Marketing

Here are just a few examples: Since launching in 2010, Content Marketing Institute has a built a professional services business by establishing its own content brand. Hubspot gets more than 1 million visitors a month to their site and nearly 750,000 leads a year.