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Using Content to Move Prospects Forward in the Sales Cycle

Industrial Marketing Today

Hand over sales-ready leads to sales – your sales team may provide them with additional content such as data and price sheets, set up an online or a face-to-face demo and ultimately move them to the RFP/RFQ stage. Sign up now » | Read current issue » Subscribe via RSS Be the first to know about a new post. of Tiecas, Inc.

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It’s growing tremendously at a breakneck speed since I arrived in March of 2010. Listen Now. Click the play button to listen here: Download the audio file: [link].

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Social Pros 8 – Ian Greenleigh of Bazaarvoice

Convince & Convert

The RSS feed is: [link]. They talk about white papers at the top of the funnel and then buying guides and RFP guides a little further down the funnel. It’s growing tremendously at a breakneck speed since I arrived in March of 2010. Listen Now. Click the play button to listen here: Download the audio file: [link].