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Content Marketing for Engineers

Industrial Marketing Today

Yes, I do get it that the lines between work and personal lives have blurred thanks to today’s hyper-connected world where everybody is always “On.” Call it P2P (Person-to-Person) marketing if you will. This trend is consistent and was reported in 2010, 2011 and in 2012.

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14 Things I Think I Think About Social Media

Convince & Convert

Other than the extraordinarily unflattering camera angle, it turned out pretty well (especially the super cool SME opening animation) 14 key points are below: Jay Baer Interview from Michael A. I think this is the case for many companies that just jump in feet first without surveying what they're getting into.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Most of the rest are from spring 2010 or earlier. 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Mostly from me, with some terrific assistance from talented guest authors. Extra resources are important.

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B2B marketers are stumbling in the dark

Online Marketing Institute

Assign one person to be the social media learner and another the SEO learner. Bookmark on Delicious Reader comments (9): Add your own Jason Ball 12:50PM on 1st November 2010 Good points Doug and entirely consistent with my own experiences.In Jeff Machado 1:24PM on 1st November 2010 I definitely see the value in this.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The lack of integrated metrics on Twitter may not be a big deal for personal users, but for corporations looking to embed Twitter into an integrated social CRM approach, it’s a gaping hole that is currently being patched by inefficient, home grown workarounds. How many more platforms or tools must one try to digest/use regularly?