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Top Marketing Budget Priorities for 2010

WebMarketCentral

While it isn't necessarily cheap, it's inexpensive in comparison to most other types of online marketing and advertising programs, and nothing is more effective at drawing targeted website traffic at the time prospects are looking. In this environment, what are the three or four areas where marketers should focus scare resources ?

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Web 2.0 and the Evolution of Marketing

WebMarketCentral

When online participation goes mainstream, we can expect an explosion of new content on the web." Third, I got an email from Shawn Henry of the Britopian Marketing Blog , a highly engaging blog devoted to SEO, social media optimization and online marketing. that is still in a very nascent stage.

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Search Engine Marketing Benchmarks: Latest Research from Marketing Sherpa

WebMarketCentral

With a tough economy, people are searching online for good deals. On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. True, but this is being driven by the consumer side. Search marketers embrace conversion reporting. "By