10 Tips for a Successful Trade Show Follow-up Campaign
The Point
AUGUST 18, 2014
A 2010 study concluded that fewer than 70 percent of exhibitors have any formalized plan or process in place for how leads are followed up after the show. Most trade show leads are routinely ignored by sales. Follow-up emails are a great place to remind the prospect of announcements you made at the show. Any response (e.g.
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