The Role of B2B Marketing
Marketing Insider Group
SEPTEMBER 2, 2010
Even though more than half of the marketers saw their roles expanded well into the sales process, 58 percent of those surveyed met with sales just once a month or less and 8% or nearly 1 out of 10, admitted to never meeting with their sales counterparts. Related Posts: Why am I in Marketing? How has your role changed?
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