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Focus on Content in B2B Marketing

Industrial Marketing Today

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” .&# (See Content Marketing – The Ultimate Cheat Sheet ). How are you using content marketing in your B2B marketing?

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Top 56 B2B Marketing Posts October 2010

B2B Marketing Zone Posts

50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Great content this month via the B2B Marketing Zone. in the 1960s.

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The Ultimate Glossary: 101 Social Media Marketing Terms Explained

Hubspot

in contrast to outbound marketing where they used to have to "buy, beg, or bug their way in" (via paid advertisements, issuing press releases in the hope they get picked up by the trade press, or paying commissioned sales people, respectively). Connect with HubSpot : Its 15 million articles (over 3.3 Download the ebook now!

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Top 56 B2B Marketing Posts for September 2010

B2B Marketing Zone Posts

Best of B2B Marketing for September 2010. Best Social PR Guides and Tips of 2010 (So Far) - Webbiquity , September 1, 2010 Social media has fundamentally altered the practice of public relations. B2B Voices , September 1, 2010 Image via CrunchBase. Great stuff in the B2B Marketing world in September. How Is PR Changing?

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Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT

Hubspot

5) HubSpot. In fact, here''s HubSpot''s very first blog post , which elaborates on that exact topic.) Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. Today, HubSpot still caters to small businesses, but also medium and enterprise businesses , as well. 6) BuzzFeed.

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