B2B Marketing Zone Posts

NOVEMBER 2, 2010

Great content this month via the B2B Marketing Zone. 50 (of the) Best Twitter Guides, Stats, Tips and Tools of 2010 (So Far) , October 5, 2010 While a dwindling number of business executives still dismiss Twitter as a waste of time, recent research suggests it is one of the most valuable social networks for business. Don’t spam!

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40

Webbiquity

FEBRUARY 7, 2011

If 2009 was the year many marketers puzzled over, poked at and pondered incorporating social media into their marketing mix, 2010 was the year of diving in. According to a HubSpot study, 71% of marketers viewed Twitter as a useful marketing tool last year, up from just 39% in 2009. Adoption soared.

Social Media 100

Social Media Paid Content Tactics Tips 100

Convince & Convert

SEPTEMBER 15, 2010

You’ve hit on something that I’m sure PR pros deal with all the time: helping clients determine “their story.&# The results were 7 guidelines, specified for Twitter but are similar to your 5 steps. Ive founded 5 companies, and spent 15 years running digital marketing agencies. Im Jay Baer.

Social Media 166

Social Media Media Webinar Metrics Paid Search Agency 166

Webbiquity

AUGUST 16, 2010

Note: most are fee-based, but worth the cost for midsized to large enterprises active in social media marketing. 10 Free Social Media Tools Every PR Pro Should Master In 2010 by the COMMS corner. Christina Warren reviews 10 tools on her list of social media favorites, including some surprises.

Social Media 100

Social Media Budget Programs Social Marketing Tools 100

Marketing Insider Group

JUNE 4, 2010

In his purely interactive session, Frank received this question: Do you see social media creating a convergence of marketing, PR, and customer service? She even references Frank and @ComcastCares as an example of Customer Service folks doing some PR. Frank answered that he did not believe these areas would “converge”.

Social Media 100

Social Media Demand Generation Agencies Media PR 100