The Effective Marketer

MARCH 24, 2011

According to a recent chart published by MarketingSherpa (below), 80% of marketers don’t spend time qualifying leads before sending them to sales. In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010. No news there.

Planning 100

Planning Work Management Marketing Management Marketing Budget Creation 100

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. The pattern holds for YouTube and Linkedin, too. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. Most organizations continue to spend much more on branding and relationship management versus value-based sales and marketing initiatives.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. For most B2B companies, potential customers use the following: LinkedIn.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

B2B Digital Marketer

OCTOBER 5, 2020

For more information on Paul’s background visit his LinkedIn profile – [link]. Paul’s LinkedIn: [link]. Or, um, you know, we’re posting some stuff up on our LinkedIn page and, you know, nothing’s really happening. Timestamps/Outline. 00:36 – Paul Slack’s background in B2B Digital Marketing. Links and Resources.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52