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Reviewing Our 2010 B2B Social Media Predictions

Social Media B2B

Before we start looking forward with predictions for 2011 in B2B social media, we thought we would look back at our predictions for 2010. This is something that definitely started to happen in 2010, but not to the extent that we might have thought. Spending is definitely increasing around areas that bring customers to online destinations, including social media. According to the CMO Survey , social media spend is expected to be around 10% of the marketing budget for B2B companies within one year, and up to 18% within five years. 3. Sales Staff Get Social Media Savvy.

Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

Tom Pisello

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Content is King?

Winning the Social Media Popularity Contest

Tom Pisello

Thursday, December 09, 2010 Winning the Social Media Popularity Contest Alinean Research of Fortune 500 Popularity on Twitter, Facebook and LinkedIn. Tom’s ROI and TCO experience began in 1993 with Interpose (acquired by Gartner in 1998). ► November (8) Five Reasons You May Not Be Spending Enough on Con. Frugalnomics in Full Effect: Forrester and Gartner.

Top 32 B2B Marketing Posts and Hot Topics of Social Media Forecast

B2B Marketing Zone Posts

April 2010. Five Big Shifts in Social Media Marketing - Webbiquity , April 19, 2010 Social media reflects a larger trend toward buyer empowerment that has changed not only the practice but the underlying philosophies of marketing over the past several years. HP, P&G) to the channel… The Difference Between B2B Leads and Personas - Marketing Interactions , April 17, 2010 B2B marketers have relied on lead definitions to define their marketing programs for years. Fearless Competitor , April 23, 2010 The data quality problem If we don’t know you, we can’t sell to you.

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Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.

The ROI Guy

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. When we look at marketing budgets however, we find that marketing spending is not aligned in most cases with this financial decision making criteria. Content is King?

ROI 1