Tony Zambito

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Baseone Buyersphere 2011 Report and the Changing B2B Buyer Behavior

Tony Zambito

While this second report highlights the continuation of the changes noted in the 2010 report, there is definitely a “more of” aspect that is revealed and a few surprises.    Facebook, LinkedIn, Twitter, Blogs, and other social media ranked near the bottom.    What was the King of Influence in this survey? 

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Plan for the Social Buyer Before It’s Too Late

Tony Zambito

  Morgan Stanley (2010) recently reported in a study that there are now more social network users than email users.  Image via Wikipedia. To say things are changing is an understatement.    Don’t worry, you are in good company as 85% of business phone calls go into voice mail and are never returned. What is happening? 

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The Defining Moments in Digital Marketing

Tony Zambito

Will business historians in the future write about the year 2010 being the defining moment that brought on the advent of social media and digital marketing into the mainstream? To be sure, the rise of Twitter and Facebook can be described as defining moments in social media and digital marketing.

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The Rise of the Digital Buyer Persona

Tony Zambito

  In addition, we’ve seen insightful views from Mike Seltzer’s 2010 Social Media Marketing Industry Report.  Although we are beginning to get some indications of where buyers are going, (for example Facebook and Twitter) and an idea of when (i.e. "  There are several others cropping up as well. 

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The Pull of the Digital and Social Media Storm

Tony Zambito

The CMO Council Marketing Outlook 2010 Report , published April 19th, points to the digital transformation of marketing.    For example, how do you distinguish meaningful from non-meaningful tweets or Facebook page views? Image by HubSpot via Flickr.   What is really going on is hard to say at the moment.