2010 Event Guerilla Marketing Lock-In 
Hubspot
NOVEMBER 28, 2017
Guerilla Marketing Without Due Diligence. 1) Guerilla Marketing Without Due Diligence. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns. In October 2010, Gap launched a new logo in an attempt to be more modern.
Hubspot
JULY 17, 2012
In 2007, Cartoon Network launched a guerilla marketing campaign in which they set up LED signs in various places throughout cities to promote one of their cartoons. This campaign is a symptom of thinking in a silo -- marketers must always be aware of current events and public sentiment when crafting campaigns. Turner Broadcasting.
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