Omniture Study Suggests Marketers Doubt Value of Analytics Investment
Customer Experience Matrix
MAY 20, 2010
Not to beat a dead horse, but Wednesday’s eMarketer reported on yet another survey that touched on the question of why marketers don’t measure. Although the Omniture 2010 Online Analytics Survey is obviously limited to Web analytics, the answers probably apply to other types of measurement as well. Perhaps I’m peerless. of respondents.
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