The ROI Guy

OCTOBER 11, 2010

According to research from IDC and Forrester, marketing spending is anticipated to increase between 3 to 5% for 2011. This represents substantial growth when compared to 2009 cut-backs; however, even with the 2010/2011 snap-back in spending, most marketing budgets will remain below pre-recession levels.

Efficiency 40

Efficiency Marketing Budget Marketing Management Effectiveness 40

Martech

NOVEMBER 15, 2021

Founded in 2010 by former Salesforce executives, CRM implementation veterans and marketing automation specialists, San Mateo, California-based Full Circle Insights employs around 25 people. The company primarily targets CMOs, growth and demand generation executives and marketing operations executives within B2B companies.

Marketing Attribution 109

Marketing Attribution Marketing Automation Services Enterprise Management Full Circle Insights 109

Webbiquity

APRIL 14, 2014

. “Data analytics are currently most commonly used by B2B marketing leaders to measure and report marketing’s performance (64%), as well as to justify (55%) and allocate (52%) the marketing budget. Analytics are least commonly used to fine-tune the marketing mix (14%).” 4 B2B Marketing Stats.

Paid Content 100

Paid Content Statistics Social Media Social Marketing 100

Full Circle Insights

NOVEMBER 25, 2020

“There are only so many hours in the day that we get a chance for screen time, and if we’re looking at social media, we’re not reading newspapers or blogs, we’re not watching television, or if we are, perhaps it’s set to Prime, Netflix or YouTube.”. Optimizing Marketing Outcomes Over Time.

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Enterprise Management 52

Webbiquity

FEBRUARY 7, 2012

This incredible site displays real-time statistics on a variety of global internet metrics, including today’s “Intetnet mood poll,” the relative positions of the largest social networks, how time is spent online, and a constantly changing collection of “Fun Facts” (e.g. And 94% watch television shows on (gasp!)

Paid Content 100

Paid Content Social Media Statistics Research 100

Webbiquity

AUGUST 18, 2012

Mobile commerce is projected to ten-fold from 2010 ($3 billion) to 2016 ($31 billion). While three-quarters of b2b marketers are aware of the growing importance of mobile devices, only 23% rate mobile search as either “important” or “critical” to their search marketing objectives. B2B Marketing Insider ). TMGmedia ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100