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government work

2010

Digg

Wiki

Content Curation in B2B Marketing

Online Marketing Institute

NOVEMBER 7, 2010

We need bothâ€¦and curation doesnâ€™t work without creation (much like Google trying to save the newspapers because they need great news to survive, but that is for another story). Itâ€™s valuable, it works and itâ€™s not going away. Content curation is as important in the content marketing toolbox as is creation.

Curation

Curation Enterprise Management B2B Marketing Work Management

B2B marketers are stumbling in the dark

Online Marketing Institute

NOVEMBER 2, 2010

A new CMO walking into her new job in a B2B company ought to be able to ask for the Book of Learning and be given a big, fat ring binder (or wiki URL). Make sure they capture all lessons and share them.Start a wiki. Theyre missing out on a hugely powerful asset. Revise those job descriptions and reviews.

Paid Content

Paid Content B2B Marketing Advertising Agencies Work Management

Content Curation in B2B Marketing

B2B marketers are stumbling in the dark

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