www.wikipedia.org/wiki/Customer_engagement. Post on Google Buzz. Digg this! Kenyon Blunt. while ago, one of my advisors challenged me to read an old business book, The Discipline of Market Leaders, by Treacy and Wiersma.  It was first published in 1995, and I didn’t think it had much relevance to today’s fast-changing world of marketing strategy.  So it wasn’t until recently, when I was stuck on a 10 ½ hour flight, that I opened the book.  The book detailed three dimensions of competitive strategy: value leadership, product leadership and customer intimacy.  Tweet This! MORE >>

Michael Cohn supplies an excellent list of “useful and effective tools that will help you create a buzz for your business,&# from social networks and photo-sharing sites to wikis and review sites. Digg this! Post on Google Buzz. Web presence optimization (WPO)—using tactics like SEO, PPC, online PR, social media, content marketing and reputation management in a coordinated fashion to maximize your online visibility and business results—is the core theme of this blog. Or maybe it just hasn’t caught on. Whatever. Don’t say those words!)  Tweet This! MORE >>

The US intelligence community made wikis, documents, and blogs available to analysts across agencies (with appropriate security controls, of course). Post on Google Buzz. Digg this! I just read a fascinating (and lengthy!) report from McKinsey on tech-enabled business trends to watch and thought it was important enough to summarize for our community.  Here are some highlights from this excellent report: 1. Crowd-sourcing moves into the mainstream. Wikipedia and a handful of open-source software developers were the pioneers. Making the network the organization. MORE >>

– Daily Twitter users are 6 times more likely to publish articles, five times more likely to post blogs, seven times more likely to post to Wikis and three times more likely to post product reviews at least monthly compared to non-Twitter users. Post on Google Buzz. Digg this! A new study finds consumers active on Twitter are three times more likely to impact a brand’s online reputation through syndicated Tweets, blog posts, articles and product reviews than the average consumer. – 23 percent of online consumers read Twitter updates at least monthly. MORE >>

Wikis. Digg, StumbleUpon, Reddit, etc.). Digg this! Post on Google Buzz. Why is having a social media policy in place so critical? Because virtually 100% of companies are now involved in social media—whether they acknowledge it or not. Even without any formal plan to use social media, every organization with more than a handful of employees (and many under that benchmark) is present in social media because people are talking about them. If no one else is discussing a company, its employees almost certainly are. Introduction and Definitions. Social sharing sites (e.g. MORE >>