Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

DECEMBER 11, 2017

Are strategies are driven by SEO priorities, A/B testing, dashboards and data analysts instead of customer common sense. In 2010 I wrote business is not about B2B or B2C, it is about P2P — connecting people to people. We annoy people, badger them, interrupt them. This is going to have to change.

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Onalytica B2B

MARCH 3, 2016

In 2010 Facebook introduced facial recognition technology, and in 2013 Mark Zuckerberg dedicated a lab to AI research. Tech giants have all been investing heavily in AI and Machine Learning. In 2014 Google bought artificial intelligence startup DeepMind for $400 million (£263 million), making it one of the largest tech acquisitions to date.

Marketing AI 0

Marketing AI Lead Ranking Brand Identity Branding 0