Chris Koch

JANUARY 21, 2011

All through 2010, marketers have been telling us that they are having a harder time getting their content noticed. We have individual salespeople making calls and we have marketers establishing deeper relationships with existing customers through intimate channels like reference programs and customer advisory councils.

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Chris Koch

DECEMBER 30, 2009

I look forward to collaborating even more in 2010. Tags: Blogging Marketing Strategy Social Media Thought Leadership B2B marketing Customer Research Epiphany Stage ITSMA ITSMA Research Marketing ROI online community social media policy social media strategy. Have a happy and safe New Year! Where should your corporate blogs live?

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Social Media B2B Thought Leadership Social Marketing B2B Marketing 100

Chris Koch

JANUARY 15, 2010

Today, more salespeople are able to have business and strategy discussions with customers and take the time to listen to their needs. At ITSMA, we’re calling 2010 the year of marketing transformation. Except that today many of those sales guys are gone. Thus, their skepticism becomes sharper and more justified. Tweet This Post.

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Chris Koch

APRIL 30, 2010

Our customers and prospects—especially the younger ones—will be looking at smartphones as one of their primary computing platforms—if not the primary platform. Is there a reason for you to offer whatever help you give to customers through mobile? Top 10 Mobile Trends of 2010, Part 1: Design & Development (readwriteweb.com).

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Chris Koch

MARCH 4, 2011

Though most respondents in our How Customers Choose research said the quality of their providers’ thought leadership was pretty good, nearly 40% said it could be better. Existing customers are also looking for new ideas. However, the tragedy that has become trade journalism is an opportunity for B2B marketers. What do you think?

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Chris Koch

MAY 14, 2010

Our subject matter experts (SMEs) are talking to customers. We’re seeing companies use social media to bring customers into the product and service development processes to collaborate on new ideas and improvements. We’re seeing companies use social media for customer support. What do you think? What have I left out here?

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Chris Koch

NOVEMBER 20, 2009

Two main threads underpin the logic behind these urgings: Your customers are becoming more active in social media, so you’d better get with it. Customer factors. Customers (the younger ones, anyway) are adopting social media. Your competitors are adopting social in their marketing strategies, so if you don’t do it, they will.

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