Remove 2010 Remove CTR Remove Doubleclick Remove Personalization
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What is Programmatic Digital Advertising?

Digilant

Over this period, the ad resulted in a rumored 40-50% click-through rate, which will astonish any current-day advertiser who is accustomed to industry-standard CTR rates of ~0.06%. . Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

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Pressure

Content Standard

Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago. According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

That’s 42% of every single person on the planet including babies according to Internet World Stats. The average click through rate of display ads is 0.1%. ( DoubleClick ) . The average person is served more than 1,700 banner ads per month. ( comScore ) . DoubleClick ). DoubleClick ). DoubleClick ).

Banners 100