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When Did Programmatic Advertising Start: A History Lesson

Rev

With this big 90s boom, servers needed to be created just for ads – DoubleClick, who is still around today, was the first in the field as a supplier. Display Ads & DoubleClick. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1

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What is Programmatic Digital Advertising?

Digilant

This led to creating the programmatic ecosystem’s first element: an ad server – DoubleClick to be specific (which would eventually be purchased by Google for $3.1 Right before the turn of the millennium, competition arose for DoubleClick as they couldn’t keep up with the demand. billion in 2007). .

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Pressure

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7 Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.

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Under Pressure: How Content Marketing Has Transformed Marketing Strategies Since the 1950s

Content Standard

According to Google’s DoubleClick network, today’s average ad CTR is 0.1 percent, and comScore reports that the average person sees more than 1,700 banner ads in a given month. Meaning the average person clicks on 1.7 Banner ads proved effective at first: click-through rates (CTRs) began at 44 percent nearly 20 years ago.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

Data junkies, stats addicts, web trivia buffs rejoice — here are a deluge of social media, search and other marketing research facts and figures from 50 articles and blog posts published so far in 2010. Senior marketing execs see their companies moving to social media in 2010 by The Viral Garden.

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Banners Have 99 Problems And A Click Ain’t One

Marketing Insider Group

That’s 42% of every single person on the planet including babies according to Internet World Stats. The average click through rate of display ads is 0.1%. ( DoubleClick ) . The average person is served more than 1,700 banner ads per month. ( comScore ) . DoubleClick ). DoubleClick ). DoubleClick ).

Banners 100