The Effective Marketer
DECEMBER 8, 2010
On Monday I attended a Marketing Automation Monday event, put together by the Marketing Automation Association , a newly formed group of marketing professionals that discusses all things related to marketing automation and best practices. How do you setup your scoring system for inbound leads? United States License.
ClickZ
APRIL 10, 2020
I saw brand management as a great training ground for that; I would have the opportunity to manage a P&L, manage big budgets, lead a big team, and be responsible for core assets within an organization. . So I did that for 10 years, managing big brands and big marketing budgets, at Kraft Foods and then at the Campbell Soup company.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech Advisor
NOVEMBER 14, 2019
To mark the importance of this sector, the third Tuesday of every November is designated as National Entrepreneurs Day. Learn More: 19 Free SEO Tools That Should Be on Every Marketer’s Radar. How to Get Started with Marketing Your Small Business: Tips for National Entrepreneurs Day 2019.
Onalytica B2B
JANUARY 8, 2019
As my career progressed, I transitioned from sales to marketing and my first big career move happened when I ran a global field marketing program in the US and Europe. I also began working with CRM systems to enable database marketing efforts and lead results analytics.
Marketing Insider Group
MAY 12, 2010
Assuming all of those activities are neatly in place, one of the most powerful ways to justify a marketing budget is through paid online lead generation and the ROI that follows. I will say it here: every B2B marketer should know how to do this. Step 2: Create your marketing plan. Create a lead scoring system.
Convince & Convert
JUNE 22, 2010
Also, many B2B purchases are heavily researched, providing a real success path for content creation and socially-derived thought leadership. If you don’t have the obvious social chatter about your brand, you have to make the case that content creation will drive search, which drives traffic, which drives sales.
Chris Koch
JANUARY 15, 2010
We wrote about the typical concerns of a C-level executive, such as strategy, leadership, organizational design, and change management. At ITSMA, we’ve seen investments in the things that we used to identify as the key contributions of marketing—like advertising, brochures, events, and trade shows—shrink consistently.
Expert insights. Personalized for you.
100 
Let's personalize your content