article thumbnail

Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

link] Hot In Business Why Influence Mining is the Next Gold Rush | social crm | Social Media Consulting – Convince & Convert [link] [link] Tomas Kazemekas Why Influence Mining is the Next Gold Rush – [link] [link] spiral16 RT @jaybaer: Why Influence Mining is the Next Gold Rush [link] [link] David Spinks Interesting thoughts.

article thumbnail

How To Focus On Your Marketing Plan

Marketing Insider Group

If you use your CRM system to track marketing activities from inquiry to close, then you know how many opportunities you have created and how much sales pipeline that has generated. Pages About Michael Brenner Appearances Search Based on Traction Theme by The Theme Foundry Copyright © 2010 B2B Marketing Insider.

Planning 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The debate on Social CRM (sCRM) could easily become a distraction. Tagging contacts in your CRM system requires nothing more sophisticated than one or two multi-select lists on your contact record. Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 and hope for a.02

article thumbnail

5 Steps to achieve Lead Generation ROI

Marketing Insider Group

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Michael Brenner May 24 2010 Thanks Kelly.

article thumbnail

UNcanny Insights From UnMarketing | Book Reviews | Social Media.

Convince & Convert

His tale of his switch of coffee loyalty from Tim Horton’s to McDonald’s is a documentary-style account of how real people perceive and are impacted by business details we all too often take for granted. link] links for 2010-09-07 | Glenn Friesen [.] Seriously honored to be on here. link] unmarketing Thanks a lot Jay.

article thumbnail

Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

That’s what builds loyalty and advocacy. Authenticity and customer testimonials build loyalty and advocacy. You’re thinking that I’m crazy. But, I’m not. I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s just a brochure in 140 characters.

article thumbnail

GreenRope Supports Small Biz Saturday

GreenRope

GreenRope supports Small Business success with CRM and marketing automation technology. Back in 2010, American Express in an effort to local business and communities, added another special shopping event for shoppers and retailers to enjoy - Small Business Saturday. By Scott Schiess. Only half of small businesses last 5 years.